Artikel
Komodifikasi dalam Penyiaran Islam di TV : Studi Kasus pada Acara “Islam itu Indah” dan “AA’ dan Mamah”
Muslim community is a potential market for goods production. In order to seize their interest, commodification of Islam carried out by various mass media, as speciallyis TV. Commodification in meaning are turning religion into a commodity for sale. Commodification of religion performed well on broadcast material or in the form of advertising.This paper seeks to
answer some questions about the commodification of the Islamic broadcasting, among others; why commodification of religion occur, what benefits and disadvantadges for Islam and the Muslims,and finally how to address the commodification of religion, so Ilam and the Muslims do not become
losers.An analysis finally concluded that: First, the commodification of religion occurs because there is a tendency that more and more people in need of religion in their lives. The rulers of capital see it as a demand which could be used as capital development land. Second, as a result of the commodification of religion is the religion of the original position of sacred, holy, and as a source of value, becomes a commodity that can be exchanged with a financial advantage for the authorities. Impact commodification of religion, especially in terms of broadcasting Islam is a religious silting. And thirt, in response to the commodification of religion, the empowerment that can be done is to increase human capacity and institutions.
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