Customer relationship management is a marketing strategy that builds profitable business relationship with selected prospect customers and the aim is to create customers loyalty. The CRM concept is…
Customer relationship management is a marketing strategy that builds profitable business relationship with selected prospect customers and the aim is to create customers loyalty. The CRM concept is…
The existing literature on relationship management focuses on how to manage realtionship in a stable market.Previous empirical studies on relationship management tended to explore the issue in dome…