Judul asli: Basic marketing research. Indeks hlm. 538-540.
Judul asli: Basic marketing research. Indeks hlm. 407-408.
indeks hlm. 451-458.
Judul asli: How to use qualitative methods in evaluation.
Bibliografi: 213-218 hlm.
Bibliografi hlm. 373-376. indeks hlm. 377-382.