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Dakwahtainment : komodifikasi industri media di balik ayat Tuhan /
Dakwahtainment is a product of broadcasting media industry as a religious program to serve people's spiritually need. In dakwahtainment, dakwah message and juru dakwah become a commodity and part of popular culture products. Possible, this a realization of method and creative media for dakwah itself or as post-fordist of media industry [television] by observe market's need and interest, based on certain moment. But if seen from critical perspective, there's exploitation to God's verses and its representation as religion, become content of media industry. Religious matters exploited as commodity in media, and consumer only get spiritual satisfaction and religious information.ifa.
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