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Strategi marketing dan branding PTAI :

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The purpose of the view this article discusses about marketing and branding for Islamic Institute of Higher Education. Marketing and branding ofte are understood by among the leaders of Islamic Institute of Higher Education as unimportant. In the fact they regarded as a shame. Because of, the kyai or ustadz who considered by public to have authority in Islamic sciences usually be visited Muslim society. But, in the really, the condition have changed quickly. Institute of Higher Education influenced by industrial prespectives. Its result institute of Higher Education must be industrilize. The government also legislated the law about Badan Hukum Pendidikan [BHP]. Concidering public opinion the law would bring Education Institute in the free market area. So, Institute of Higher Education must be managed as industrialization business. On this context Islamic Institute of Higher Education must place marketing and branding as important aspect.ifa.

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Judul Seri: -
No. Panggil: J 2X7.3/8 Lek
Penerbit: : .,
Deskripsi Fisik: -
Bahasa
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Edisi: LEKTUR15, Nomor 1, Juni 2009113-126
Subjek: Marketing
PTAI
Branding
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Pernyataan Tanggungjawab: -

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