Artikel

Pengaruh kualitas layanan terhadap kepuasan dan loyalitas nasabah peminjam : studi pada Bank Perkreditan Rakyat Nusamba Ngunut Tulungagung /

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Penilaian

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The presence of bank institution, in this case is Community Credit Bank [BPR], is appropriate as an alternative to decrease the dualism of financial economy in Indonesia. As a financial institution having a very important role in against poverty BPR should be able to guarantee its own viability independently. Interaction of BPR and its clients must establish a mutual relathionship financially. Client's satisfaction becomes the main priority and obligation for most of institutions to keep being success, either in the operational, managerial, or strategic levels. Satisfying clients in general is accepted as the reason of their existence, survival, and developing its efforts. Global marketing environment with the level competition which is competitive and high quality service are keys for the success of institution. The quality of service is a result of interaction between clients and all elements of service organization. If service quality is really considered by the institution...ifa.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

J 370.5 Din

Penerbit

: ., 2011

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Dinamika Penelitian11, Nomor 2, Nopember 2011

Subjek

Bank Perkreditan Rakyat
Kualitas Layanan
Kepuasan Nasabah
Loyalitas Nasabah

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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